Self-Publishing: Taking Control of the Message
PRESENTER: Tony DeFazio
WHEN: Thursday, May 24, 2012
5:30 – 7:30 p.m.
WHERE:
Philadelphia Marriott West Hotel
111 Crawford Avenue
Conshohocken,PA19428
610-941-5600
FEE:
Members $35 Non-members $45
Students $10
Registration fee includes dinner.
ABOUT OUR PROGRAM
It’s the “age of the Internet.” Social sites like Facebook, Twitter and blogs have contributed to a fragmentation of the traditional media landscape, leveling the playing field and giving everyone the power to be a journalist. “Self-publishing” has become a valuable tool in a company’s PR toolbox, as financial and business media from Forbes to Bloomberg Businessweek are opening their doors to executives, allowing them exposure for their insights and industry know-how as regular contributing columnists. This type of “owned media” is a steady resource for internal PR departments to expand the scope and impact of company branding, with the added benefit of having greater control over the message.
How is it relevant? Self-publishing allows senior corporate communicators to establish a new degree of value within the C-Suite by demonstrating to executive management a way to articulate the vision for their company and industry in their own words, either bypassing—or working in partnership with—traditional media. Self-publishing can help senior corporate communicators finally get a seat at the table.
You can also find more information on self-publishing and our experience executing a self-publishing campaign for one of our clients on our blog, here: http://defaziocommunications.com/blog/clients/self-publishing-taking-control-of-the-message/
ABOUT OUR SPEAKER
Tony DeFazio is the president of DeFazio Communications, LLC, a Conshohocken, PA-based public relations agency that specializes in generating media exposure for corporations and emerging growth businesses. The firm provides publicity and media relations services that help companies improve market share, strengthen brand position and increase competitive strength. He will co-present this program with his partner, David Evanson.
Click here to register.
______________
The Tao of Everest: The Gentle Art of Personal Inspiration and Practical Leadership
Monday, June 11
5:30-7:30 p.m.
Location:
McGillin’s Olde Ale House
1310 Drury Street
Philadelphia, PA
Fee: Member, $25; non-member $35; students $15 (includes dinner buffet)
About our program:
As the first rays of dawn crept across the Tibetan plateau Ian Woodall stepped onto the summit of Mount Everest and into history, one of a select few to have climbed the world’s highest mountain by both its south and north sides.
During his first ascent from the south Ian’s team were trapped at 24,000 ft. in the worst storm in Everest history which claimed the lives of eight fellow climbers. After the trauma and tragedy of the storm Ian and his team nevertheless chose to try again, finally reaching the summit as the only ones left on the mountain.
Two years later while attempting the north side of Everest Ian stopped only a few hundred metres below the summit to try and help a dying American climber. The woman’s first words were, Don’t leave me’. Yet ultimately Ian had to leave her to secure the safety of his own team.
Nine years later Ian returned to 26,000 ft. on the north side of Everest to bury the woman he had been forced to leave behind. After wrapping her in the Stars & Stripes he slid her gently down the North Face to join her beloved husband lying somewhere below.
Now, using the power of emotional storytelling, Ian brings the triumphs and tragedies of climbing Mount Everest directly to his audience in a funny, poignant story of personal inspiration and practical leadership.
About our speaker:
Ian Woodall was born in England, but then spent 22 years in South Africa, before returning to the UK. Between 1996 and 2007 Ian conceived, planned and led five expeditions to Mount Everest, reaching the summit on two occasions.
Before embarking on his Everest expeditions Ian worked as a school teacher, a catering manager, an internal auditor, as well as serving as an officer in the British Army. Ian lives in the Principality of Andorra, deep in the Pyrenees Mountains on the border between France and Spain.
Please send any program suggestions to iabcphilly@gmail.com
See the Conference, Teleseminar and Webinars page for other events related to IABC Philadelphia’s mission of education and professional development. but not a part of IABC Philadelphia’s Official Event Schedule.
IABC Philadelphia Chapter President, 
