Date: Tuesday, November 15
Location: La Salle University,
Metroplex Campus, Plymouth Meeting
Time: 9 a.m. to noon
If you were asked to construct a persuasive message, would you know where to begin? Beyond using please and thank you, many people are lost. PR and communications professionals are called on frequently to write messages that will influence an audience. Perhaps they need to convince senior management that their idea is better than someone else’s, or maybe they want to persuade employees to change their opinion about a new policy change. This workshop will explore what behavioral scientists have found to be reasons why people change their opinion or agree to certain requests.
Ken O’Quinn is a professional writing coach who conducts workshops for Fortune 500 companies and global PR firms. Following a journalism career with the Associated Press, he started Writing With Clarity, and for 15 years has helped thousands of communicators to write more effectively and confidently.