Influencing Your Audience: Crafting Messages That Motivate People to Say Yes

Influencing Your Audience: Crafting Messages That Motivate People to Say Yes

Date: Tuesday, November 15
Location: La Salle University,
Metroplex Campus, Plymouth Meeting
Time: 9 a.m. to noon

If you were asked to construct a persuasive message, would you know where to begin? Beyond using please and thank you, many people are lost. PR and communications professionals are called on frequently to write messages that will influence an audience. Perhaps they need to convince senior management that their idea is better than someone else’s, or maybe they want to persuade employees to change their opinion about a new policy change. This workshop will explore what behavioral scientists have found to be reasons why people change their opinion or agree to certain requests.

Ken O’Quinn is a professional writing coach who conducts workshops for Fortune 500 companies and global PR firms. Following a journalism career with the Associated Press, he started Writing With Clarity, and for 15 years has helped thousands of communicators to write more effectively and confidently.

Register HERE.

PR pros: Ban these terms from your writing!

1. Key (when used to mean important, pivotal or fundamental)
Key is ubiquitous across all of PR. My objection is that it’s mostly used to make an ordinary sentence sound more precise or more authoritative and, in doing so, actively disguises the true meaning of the sentence (if there is one). When people put “key” in front of a words such as “stakeholder” or “message,” it’s there to make it sound like they have a grip on the important stakeholders/messages without actually saying who or what they are. Here’s a tip: if the phrase sounds too imprecise and unscientific without the word “key,” then it’s probably pretty meaningless.

2. Innovation
I don’t want to get rid of this word altogether, just carefully monitor its use. In the past, when it wasn’t used by every company that had an incremental product refresh cycle, it was quite a powerful word, linked with Victorian inventors in stovepipe hats and smart engineers working for NASA. Now it is so abused it has come to mean “didn’t exist in the world until now,” which is true of a lot of ordinary things such as sandwiches and cups of tea, but you wouldn’t call those innovative, would you?

3. Strategic
Again, I don’t want to get rid of this word altogether, just limit its use. In certain contexts, the word strategic can be fun and sexy, for example “strategic missile command,” “strategic troops,” “strategic thermonuclear heat death.” Outside of war, however, the word strategic is just another corporate-speak piece of nonsense.

4. Revolutionary
Adjectives are in short supply at communications’ agencies. What do you call version 9.1 of a product when “new” won’t do? The thing about revolutionary is that “revolution” describes a process or effect rather than a state of being. Ergo, a new, untried product cannot be revolutionary, although somewhere down the line it might be said to have been revolutionary, but to be honest, it’s unlikely.

5. Proprietary
“Proprietary” and “bespoke” go together, and often with “solution.” There is a place for them. Software is often “bespoke” and “proprietary” and that’s OK, because those are the technical words for software that’s been created for a particular business or application. I’ve been trying to do away with “proprietary” for a while. My solution is to use “exclusive” or “xxx-developed.”

To read the complete blog

Caroline Gilmour is a PR and marketing copywriter. She blogs at Some Light Drizzle, where this article originally ran.

Marketing and Communications Specialist: Erdenheim, PA

GRISWOLD SPECIAL CARE is seeking a Marketing & Communications Specialist.

Looking for a job that will allow you to shape a growing company? Hoping to find a company that will allow you to apply your skills while not limiting the pursuit of new ideas? Do you love to write and have a passion for online communications?

GRISWOLD SPECIAL CARE would like to meet you. We are a non-medical home care company that provides in-home care services including personal care, homemaking and companionship to seniors and others in
need since 1982. This is an exciting time to join us as weve recently been acquired by American Franchise Company and we are rapidly building on our tradition of home care excellence. Our corporate headquarters
are located in Erdenheim, Pennsylvania-approximately 15 miles north of Philadelphia.

This position is ideal for a public relations rising star with a few years of experience. You will have a pivotal role in supporting the evolving marketing communications programs for our 100+ offices nationally while serving a growing need in the marketplace.

Scope of Work, In this role, you will:
- Create and manage web site and social media site content
- Develop, distribute and track news releases
- Monitor and assess media while seeking new opportunities
- Edit content and oversee brand standards adherence
- Implement new marketing tools and programs for offices
- Oversee intranet content and internal communications tools
- Assist with research, training and ongoing education efforts
- Facilitate projects with external partners
- Assist with pro bono initiatives
- Maintain multiple tracking tools
- Support day-to-day department activities

Requirements:
- Bachelors degree and minimum of 3 years of experience in corporate communications or agency account coordinator role
- Excellent written and verbal communication skills
- Creative process experience
- Familiarity with media relations and AP style
- Engagement in social media
- Strong organization, prioritization and time management skills
- Ability to work with a group of highly motivated individuals
- Command of Microsoft Outlook, PowerPoint, Excel and Word
- Desktop publishing and search engine optimization skills a plus

EOE

Contact: Please send cover letter, resume and salary expectations to (and note the job name in the subject line of email):
greatopportunities@griswoldspecialcare.com

10 Common Errors that Writers Make

(article can be found at http://bit.ly/32cuuP)

By Daphne Gray-Grant, posted on Ragan.com
From ‘literally’ to ‘360-degree turns,’ pitfalls abound

GreenPencilsMy mother was from the East Coast, and she had a bevy of funny expressions. A short person was “two jam-pots high.” No one was ever just big; he or she was “great big huge.” But my favorite expression was, “Wouldn’t that just rot your socks?” It expressed good-humored annoyance with something or someone (often me!).

Here are 10 writing mistakes that rot my socks:
1. Confusing affect with effect. I’m starting with this one, because it’s one of the most common errors I see. Remember that affect is usually a verb (the action word of a sentence) and effect is almost always a noun (usually preceded by the word the).
Examples:

  • Your work affects your boss’s attitude towards you.
  • The PowerPoint presentation had the effect of making me fall asleep.

(Rarely, effect can be a verb but if you know enough to use this specialized word you surely don’t need me to explain it to you!  Same goes for affect as a noun.)

2. Misspelling bated breath. Don’t ever write baited breath, even if fishing is your favorite hobby. The word should be spelled bated, which comes from abated, meaning held.

3. Using could of, would of, should of. These are all 100% wrong, born of our sloppy speaking styles—would’ve, could’ve, should’ve. What you want to write is could have, would have, should have. We all coulda, wouda, shouda become better at grammar.

4. Misusing literally. If your boss said, “I literally felt like firing the entire department,” would you think he really meant that? No! He meant it hyperbolically. Small comfort, I know, but help him retain at least a few well-trained staff by stopping him from ever using literally unless it’s the actual (literal) truth.

5. Confusing racked with wracked. If you are racked with nerves, you are feeling as if you were being stretched on the torture device, the rack. You rack your brains when you try to write difficult stories. Wrack, on the other hand, has to do with ruinous accidents. With luck, this won’t apply to your writing, but it might just apply to the stock market, which has been wracked by recession.

6. Making a 360-degree turn, when you changed direction. I’ve had many (otherwise bright) bosses say they made a 360-degree turn when they meant that they turned around completely. But think about it: If you turn around so that you’re facing in the opposite direction, you’ve actually made a 180-degree turn.

7. Confusing systematic with systemic. Systematic refers to things that are arranged or dealt with according to an organized method. For example, Mary was systematic about filing her receipts. On the other hand, if you work for doctors or biologists, you might be able to use the word systemic, which refers to parts of a body or system. A systemic illness affects many parts of the body, just as a systemic problem in health care affects many parts of the health care system.

8. Treating singular nouns as plurals. My daughter recently came to me with the sentence, “The movie Marley and Me is about a couple that get a troublesome dog….” I told her that although a couple involves two people, the word couple actually represents a single unit, so the correct sentence needed to be singular: “Marley and Me is about a couple that gets…”

9. Repeating yourself. Repeat after me: PIN stands for personal information number. Therefore, you cannot say PIN number without being redundant. Similarly, CD-ROM stands for “compact disc, read-only memory,” and DVD for Digital Video Disc—so don’t repeat the word disc in either case.

10. Using it’s when you mean its. This is a mistake I see every day—whether on the Web or in print. The rule is so breathtakingly simple that everyone should learn it’s stands for it is. The possessive version, “The dog chewed on its bone,” somehow prompts people to throw in an errant apostrophe. Whenever I see it’s, I always reread the sentence to ensure the correct meaning is it is. And when I see its, I reread the sentence to ensure it doesn’t mean it is.

Bottom line? Writers need to use words correctly. Besides, my family will really appreciate it if you quit rotting socks!
So, what rots your socks, linguistically?

By Daphne Gray-Grant, posted on Ragan.com.  A former daily newspaper editor, Daphne Gray-Grant is a writing and editing coach and the author of 8½ Steps to Writing Faster, Better. She offers a free weekly newsletter on her Web site, the Publication Coach. (http://www.publicationcoach.com/sample-newsletter.php)

Temple Student Seeking Internship

I am interested in public relations internships. I have a great deal of experience writing for published newsletters and blogs, and am a major contributor to the Public Relations Student Society of America. Last summer, I participated in two internships that placed a heavy emphasis on writing; one of them being Council for Relationships. Although involved in a variety of compositions, the bulk of my work was to compose press releases and edit their newsletters, both of which I excel in and enjoy.

My other internship was with Prowl Public Relations which is a student run PR firm. I was assigned to Fairmount Park’s Summer of Love account. Most of my duties pertained to promoting the concert series through getting placed in tourist brochures, distributing flyers, surveying targeted audiences, and contributing to PR plan for client.

If you would like additional information please contact me. I attached my resume. Thank you for your time.

Regards,

Ashlee Chisholm

Director of Public Relations, PRSSA- Temple Univ. Chapter
(412) 477-4284
www.ashleechisholm.com
http://prmusings-ashlee.blogspot.com/

Connect with me on Linkedin:
http://www.linkedin.com/in/ashleechisholm

Arcadia Student Seeking Internship

A writer, photographer, and artist who’s caught the travel bug, I, Lauren Seibert have spent the last few years of my life exploring the world and expanding my communications skills in as many directions as possible. I mainly work as a journalist (I’ve been published in Australia’s Fashion Journal and currently intern with Baltimore Style and Chesapeake Life magazines), but I also study graphic design, photography, editing and publishing, and international relations. Living in France as a child and studying in both London and Australia during my years at Arcadia University, I’ve come to develop a very globally-oriented approach to communications. Someday I hope to work as a writer or photojournalist for an international non-profit organization, but until then, I’m happy to work anywhere that will help me improve my art or writing. Please contact me about any internship opportunities and my resume.

Contact info:
Lauren Seibert
240-351-6549
lauren_seibert@yahoo.com

RECAP: Writing for the Web – March 20, 2009 – The Hub, Cira Centre

MARCH 20, 2009 – Writing for the Web

A large group of IABC members and guests listened to our four expert panelists’ presentation that helped sharpen their writing skills. From Search Engine Optimization to writing for blogs, the group discussed the tools to apply to creating content for online communications.

• Writing for the web still requires good grammar and sentence structure, but with a difference. Do you know how writing online copy differs from other writing? Learn five tips for writing powerful copy. Consider changes between new-write and old-write – and determine which is right.

• As a communicator, you write to a purpose. How is writing for the web different from writing for print? Learn how to keep your writing marketing-focused, and why you shouldn’t simply post your brochures on your web site and consider it done. How has the relationship between the words and the visuals changed?

• Social media is the buzz word these days –– are you ready to dip your toe into the social waters? Before you do, ask yourself the following: Can I comprehensively write in 140-characters? Do I know the best practices for blog writing? Am I prepared to change how I write news releases? Do I know how to write with the unwritten rules of social media in mind?

• How does what you write affect how the web site functions? How do analytics work? How should I prepare my content for the web developer? Learn how to make your content improve search engine rankings, from domain name choices to key words.

SPEAKERS:

Rick Alcantara is the award-winning founder and principal of Tara Communications LLC. Over the last 17 years, he has become one of the region’s leading experts in online communications. He has helped firms as diverse as the Federal Reserve Bank, American Airlines, Exelon, CIGNA, and the City of Woodbury, NJ, analyze, plan, design and develop their Internet and Intranet sites. His work has helped clients increase revenue, reduce costs, attract donors, engage customers and educate media. In addition to his Internet expertise, Rick advises clients on social media and employee, change and contingency communications.

Beth Harte is the Principal of Harte Marketing & Communications, a speaker and an adjunct professor at Immaculata University. Beth has nearly 15 years of experience in strategic planning, branding, public relations, analyst relations, product marketing, international marketing, business development, lead generation (direct mail, e-mail marketing), website management, SEO/SEM, and all things marketing and communications. Beth’s blog, The Harte of Marketing is featured in AdAge’s Power 150, a globally recognized ranking of top media and marketing blogs. Beth also blogs for MarketingProfs Daily Fix blog and Search Engine Guide.

Paul T. Johnson is President of Digital Extreme Technologies, LLC, a Philadelphia- based full-service website development firm that specializes in custom website development, graphic design, website hosting and Search Engine Optimization. Digital Extreme Technologies’ focus is on providing small businesses with affordable web solutions that achieve business results.

Susan Perloff is an award-winning free-lance writer, editor and writing coach. For 20 years she has taught adults to write. In group and private settings, she has trained doctors, lawyers and division chiefs; new hires, technical specialists and CEOs. Her byline has appeared more than 125 times in the Philadelphia Inquirer and in more than 100 other periodicals. Visit her at SusanPerloffWRITES.com.

Sponsored in part by:

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