Creative Technologist: Conshohocken, PA

June 20, 2011 By Leave a Comment

Diccicco Battista Communications is seeking a Creative Technologist.

What were looking for:
Were looking for a design-minded creative technologist to join our DBC creative team. You will be responsible for researching and exploring emerging technology in the digital channel through experimentation and prototyping, supporting client and experimental work. An interactive and graphic design background along with a strong technical understanding are required. On a daily basis, they will work with designers, developers, and outside partners to execute bleeding edge design and technology projects. The team creates on all layers of the stack between screen and cloud.

Must have:
- Strong and proven visual design sense (portfolio required)
- Understands design principles including layout, typography, and color theory
- Demonstrated ability to use technology creatively
- Proven proficiency with HTML(5), CSS, CSS3, JavaScript
- Experience developing cross platform/browser compatibility (IE, Firefox, Safari, Opera, Chrome etc.)
- Knowledge of SEO best practices
- Experience with mobile and app development
- Experience with the Flash Platform including some ActionScript programming
- Solid understanding of web and mobile development workflows
- Outspoken passion for technology (blog or twitter?)
- Excellent user interaction instincts and ability to respond promptly to user feedback
- Strong time management and analytical/problem solving abilities
- Good communication skills
- Decent education

Contact: Please send resume, samples and anything else that will make us want to hire you to careers@dbcommunications.net

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May 2011 Issue of CLICK!

May 9, 2011 By Leave a Comment

May 2011 Issue of CLICK!

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Marketing and Communications Specialist: Erdenheim, PA

May 25, 2010 By Leave a Comment

GRISWOLD SPECIAL CARE is seeking a Marketing & Communications Specialist.

Looking for a job that will allow you to shape a growing company? Hoping to find a company that will allow you to apply your skills while not limiting the pursuit of new ideas? Do you love to write and have a passion for online communications?

GRISWOLD SPECIAL CARE would like to meet you. We are a non-medical home care company that provides in-home care services including personal care, homemaking and companionship to seniors and others in
need since 1982. This is an exciting time to join us as weve recently been acquired by American Franchise Company and we are rapidly building on our tradition of home care excellence. Our corporate headquarters
are located in Erdenheim, Pennsylvania-approximately 15 miles north of Philadelphia.

This position is ideal for a public relations rising star with a few years of experience. You will have a pivotal role in supporting the evolving marketing communications programs for our 100+ offices nationally while serving a growing need in the marketplace.

Scope of Work, In this role, you will:
- Create and manage web site and social media site content
- Develop, distribute and track news releases
- Monitor and assess media while seeking new opportunities
- Edit content and oversee brand standards adherence
- Implement new marketing tools and programs for offices
- Oversee intranet content and internal communications tools
- Assist with research, training and ongoing education efforts
- Facilitate projects with external partners
- Assist with pro bono initiatives
- Maintain multiple tracking tools
- Support day-to-day department activities

Requirements:
- Bachelors degree and minimum of 3 years of experience in corporate communications or agency account coordinator role
- Excellent written and verbal communication skills
- Creative process experience
- Familiarity with media relations and AP style
- Engagement in social media
- Strong organization, prioritization and time management skills
- Ability to work with a group of highly motivated individuals
- Command of Microsoft Outlook, PowerPoint, Excel and Word
- Desktop publishing and search engine optimization skills a plus

EOE

Contact: Please send cover letter, resume and salary expectations to (and note the job name in the subject line of email):
greatopportunities@griswoldspecialcare.com

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Web Developer

May 6, 2010 By Leave a Comment

American Hearing Aid Associates is seeking an experienced web developer to provide website design and development to AHAA’s clients as well as to provide support on AHAA’s internal website projects.  As AHAA’s web developer, you will work closely with both our marketing and IT teams to develop and design websites for AHAA’s clients.  This individual must have experience with and a passion for interacting with external customers.

Responsibilities:

  • Design and develop websites for customers.
  • Design, develop and maintain internal websites
  • In addition to website development, individual will be required to perform/ support the following functions:
  1. Provide internal site development/maintenance assistance for IT
  2. Provide site maintenance assistance and support on customer’s existing websites
  3. Client email creation
  4. Hosting troubleshooting
  5. SEO

Requirements:

  • A Bachelor’s degree or certificate in art or graphic design
  • Strong design portfolio on the web, demonstrating a thorough understanding of typography, layout, color, and imagery
  • A minimum of 3 years professional digital design experience in a diverse corporate environment
  • Strong UI
  • Experience creating interfaces, websites
  • Fundamental understanding of Web information architecture, interaction design, usability testing
  • Complete fluency with Adobe Creative Suite
  • A versatile aesthetic designer
  • Attention to detail and strong communication skills
  • Work on multiple projects, in parallel, while managing schedule deliverables for multiple clients
  • Experience building dynamic websites
  • Ability to multitask and to work with a small team under very tight deadlines is crucial
  • Experience working directly with clients with a proven customer service approach
  • Willingness to rework designs to meet clients’ needs
  • A great attitude and a lot of motivation
  • Knowledge of image slicing
  • Knowledge of flash is a plus

To apply, contact Amanda Zola at azola@ahaanet.com

1-800-984-3272 x327

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Marketing Communications Manager

March 2, 2010 By Leave a Comment

My client, a boutique financial service firm in the West Chester area of Pennsylvania, is looking for a Marketing Manager.  The Marketing team is a centralized group that provides support for global business.  They seek to hire an individual who brings experience in the field of marketing communications to lead the day-to-day marketing communication activities as well as help advance the overall marketing creativity, sophistication and impact.

Key areas of responsibility include:

  • Online and web marketing efforts
  • Email marketing campaigns
  • Webinars
  • Public Relations/Advertising Coordination
  • Coordination/oversight of outside creative agencies
  • Conference/event planning and coordination
  • Monitor brand integrity/cross company brand coordination
  • CRM tracking and reporting

Requirements

The nature of the team and size of the organization demand a generalist with a can-do attitude. Ability to build rapport and gain trust are critical to success. The right candidate will need to work with a broad range of people and must have good interpersonal skills. This individual must be able to juggle multiple priorities, providing excellent service in all areas and have strong task and project management skills.  Responsibilities will require working alone as well as with teams, and the candidate must be both an excellent listener as well as a strong communicator.

Preference is given to candidates who are tech savvy, have worked in B2B marketing organizations with a relatively large and diverse client base, and who are experienced in the following areas:

  • Online marketing/website content management
  • Strong written communication skills
  • Conference/event planning and marketing
  • Development of marketing materials and brochures
  • CRM systems/data analysis
  • 5 plus years of related experience

Any interested applicants should email their resume along with the answers to the following questions to fbiunno@kforce.com.

Mention you saw this posting on IABC Philadelphia’s website, try to respond before close of business Friday March 5, 2010.

  1. What is a career highlight that shows that you have the B2B experience, and/or ability to lead major marketing initiatives, or take a company’s marketing global?
  2. What is your experience with CRM?  (Plus, not a must.)
  3. What is your experience with SEO?
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Facebook Fan Page Or Group: Which Should You Use?

November 6, 2009 By Leave a Comment
Facebook is expanding from a strictly personal social site to one offering business communities a chance to connect. But how should you set up a business destination on Facebook? Should you use a Fan Page or a Group?
Blogger Giovanni Gallucci stresses that Facebook profile pages are for personal use only, and not for business purposes. Facebook can even delete profiles it considers in violation of this.
Therefore, if you want to use Facebook for business, you will have to set up either a Group or a Page. What’s the difference? While there are similarities between the two, Groups are easier to set up but are more limited in function. Pages offer more options. Facebook offers online help at http://www.facebook.com/help.php.
Facebook Groups
Gallucci defines Groups as “general destinations for people with like-minded interests to gather and become members of.” Group members can write on the Group’s wall, exactly as you could on a profile page, as well as leave topics and posts on the discussion board.”
Facebook adds, “the Groups page contains all of the information about your Groups on Facebook.”  Groups display information on other groups your friends may have joined as well as links to your set of Groups. You can create new Groups while on a Groups page, as well as search for other Groups.
To create a Group, go to http://www.facebook.com/grouphome.php and click on  the “Create a Group” button in the upper right corner of the page. Gallucci instructs: “Follow the instructions on the subsequent pages by adding descriptive information about your Group and other information. All Groups require a Group name, description and Group type. When you are finished, click “Create Group” and you’re done.”
At this point, you can change settings and add a Group photo. To change settings, click on “Edit Group,” located on the Group’s main page.
Facebook Fan Pages
At first glance, Group and Fan Pages may seem almost identical. But with Fan Pages, you are able to add Facebook applications, flash, and html code. You can create a Fan Page that resembles a web page. Facebook states that: “Pages are for real entities to broadcast great information to fans in an official, public manner.“  This works for individuals, businesses, organizations, etc.
Gallucci notes that “You can use your personal profile to create and manage a Facebook Page for your organization. You can create a Page at http://www.Facebook.com/Pages/create.php. According to Facebook’s Terms of Service, only the official representative of an organization on individual is permitted to create a Page.” So no matter how much you may care, you cannot set up a Page for a company, team, individual, etc, while pretending to be a representative of that company, team, etc.
How Page and Groups Work
Fan Pages are visible to anyone, not just registered visitors. They are included in search engines. You can use a number of applications to create event listings, and monitor visitor statistics. Groups do not have these features.
One big advantage of Groups is their bulk invite feature, which allows you to invite all of your friends to join. Pages require you to create smaller lists of individuals (no more than 20 names per “send”). Obviously, this is a time-consuming process if you want to send out large numbers of invites. Groups are therefore better for viral marketing, offers Gallucci. But, he warns, “ since any Group member can also send bulk invites to the friends of his or hers, this can easily be abused, lending itself to potentially being used for sending spam.”
Which One is Better?
While Gallucci likes aspects of each, and dislikes their drawbacks, he “would recommend the Fan Page in any circumstance. Based upon my experience, there is not really any compelling reason to choose a Group over a Page.”  This is consistent with a number of other Facebook users.
Adapted from a blog (http://bit.ly/4egsXc) by Giovanni Gallucci. Gallucci describes himself as a “social media ninja” who provides social media consulting for clients including Microsoft.
He is currently writing “Facebook Marketing – An Hour A Day” with Chris  Treadaway for Wiley Press (Sybex). The release date is February 26, 2010. You can reserve your copy on Amazon at http://bit.ly/C9KbI

facebook_120Facebook is expanding from a strictly personal social site to one offering business communities a chance to connect. But how should you set up a business destination on Facebook? Should you use a Fan Page or a Group?

Blogger Giovanni Gallucci stresses that Facebook profile pages are for personal use only, and not for business purposes. Facebook can even delete profiles it considers in violation of this.

Therefore, if you want to use Facebook for business, you will have to set up either a Group or a Page. What’s the difference? While there are similarities between the two, Groups are easier to set up but are more limited in function. Pages offer more options. Facebook offers online help.

Facebook Groups

Gallucci defines Groups as “general destinations for people with like-minded interests to gather and become members of.” Group members can write on the Group’s wall, exactly as you could on a profile page, as well as leave topics and posts on the discussion board.”

Facebook adds, “the Groups page contains all of the information about your Groups on Facebook.”  Groups display information on other groups your friends may have joined as well as links to your set of Groups. You can create new Groups while on a Groups page, as well as search for other Groups.

To Create a Group, and click on  the “Create a Group” button in the upper right corner of the page. Gallucci instructs: “Follow the instructions on the subsequent pages by adding descriptive information about your Group and other information. All Groups require a Group name, description and Group type. When you are finished, click “Create Group” and you’re done.”

At this point, you can change settings and add a Group photo. To change settings, click on “Edit Group,” located on the Group’s main page.

Facebook Fan Pages

At first glance, Group and Fan Pages may seem almost identical. But with Fan Pages, you are able to add Facebook applications, flash, and html code. You can create a Fan Page that resembles a web page. Facebook states that: “Pages are for real entities to broadcast great information to fans in an official, public manner.“  This works for individuals, businesses, organizations, etc.

Gallucci notes that “You can use your personal profile to create and manage a Facebook Page for your organization. You can Create a Page. According to Facebook’s Terms of Service, only the official representative of an organization on individual is permitted to create a Page.” So no matter how much you may care, you cannot set up a Page for a company, team, individual, etc, while pretending to be a representative of that company, team, etc.

How Page and Groups Work

Fan Pages are visible to anyone, not just registered visitors. They are included in search engines. You can use a number of applications to create event listings, and monitor visitor statistics. Groups do not have these features.

One big advantage of Groups is their bulk invite feature, which allows you to invite all of your friends to join. Pages require you to create smaller lists of individuals (no more than 20 names per “send”). Obviously, this is a time-consuming process if you want to send out large numbers of invites. Groups are therefore better for viral marketing, offers Gallucci. But, he warns, “ since any Group member can also send bulk invites to the friends of his or hers, this can easily be abused, lending itself to potentially being used for sending spam.”

Which One is Better?

While Gallucci likes aspects of each, and dislikes their drawbacks, he “would recommend the Fan Page in any circumstance. Based upon my experience, there is not really any compelling reason to choose a Group over a Page.”  This is consistent with a number of other Facebook users.

Adapted from a blog (http://bit.ly/4egsXc) by Giovanni Gallucci. Gallucci describes himself as a “social media ninja” who provides social media consulting for clients including Microsoft.

He is currently writing “Facebook Marketing – An Hour A Day” with Chris  Treadaway for Wiley Press (Sybex). The release date is February 26, 2010. You can reserve your copy on Amazon at http://bit.ly/C9KbI

IABC Philadelphia is on Facebook

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How to Make Your Press Releases Thrive Online

June 24, 2009 By Leave a Comment

In my presentation to the IABC in February, we talked about why search engine optimization is important to press releases. There are many ways for your release to be displayed online and thereby accessible to search engines like Google. A best practice is to always post your press release to your website or online newsroom. Also, there are some press release distribution services, such as Business Wire, that will post your release to hundreds or thousands of websites for a small fee. This article will provide a good jumping off point for you to learn how to get the most out of your release once it is posted online.

The goal of this article is to help you take advantage of a new way to reach your audience, search engines. Only a few years ago, your audience for a press release was only the media. You sent it to the local paper or trade publication, hoping that they would write an article about your company. Then you hoped that your clients, prospects or anyone else you were looking to reach would see it. That’s a lot of hoping.

While the media is still the main target of a press release, search engines help to take the guesswork out of public relations. Google tells us how many people search for certain terms every month in their keyword research tool. This tool will allow you to select the right keyword to put into your press release. Selecting the right keywords is one of the most important things that you can do when creating your release to make sure that it is found.

Check out this blog post for some good things to keep in mind when selecting your keywords. Also, check out this great video to help with keyword selection.

Here’s a link to the Wordtracker Tool for more suggestions.
Embedding hyperlinks in the text of a release is another important tool.

Keywords with embedded links to your website do a lot for SEO. Here’s the three most important benefits:
1. Increases the chance of your release being found on a search for the keyword
2. Drives quality traffic to your website
3. SEO of that webpage increases

For working more SEO into your site: Google’s Official SEO Starter Guide.
This information will hopefully get you on the road to recognizing the benefits of SEO in press releases.
To continue your training:
1. Please check out our on-going Business Wire webinars
2. Check out our EON Resources page for some good info
3. Call or email me to setup a more in-depth meeting and hear about Business Wire’s tools
4. Check out these blogs: http://www.dailyblogtips.com/top-25-seo-blogs/ or http://davefleet.com/2008/10/are-you-reading-the-top-pr-blogs/

This article contributed by Aaron Nye, Account Executive with Business Wire (www.businesswire.com) Philadelphia, a Berkshire Hathaway Company. Aaron can be reached by email at Aaron.Nye@businesswire.com or by phone at 610-617-9560.

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CLICK – IABC Philadelphia e-newsletter – January 2009

January 21, 2009 By Leave a Comment

Happy New Year!
IABC Philadelphia is kicking off 2009 with a stellar line-up of professional development programs, teleseminars and networking events.  In January and February we will continue with our new informal networking events, held at fun and interesting venues all over the Philadelphia area.  We will also begin our free teleseminar series with presentations featuring experts on topics such as successful job searching, working with recruiters and ways that you can stand out as a star-performer on the job.

Don’t forget that IABC International is accepting entries for Gold Quill Awards through February 3rd and visit IABC’s Gold Quill web page (http://www.iabc.com/awards/gq/judging/#tips) for everything that you need to know about the awards (including tips on how to craft a winning entry!).

As always, we welcome your feedback on all of our chapter events, this newsletter and the website.  Please feel free
to contact me or any member of the IABC Philadelphia Board with comments or ideas.

Stay warm & be well!
Lauren Conway
President, IABC Philadelphia

Upcoming Events

Jan 22, 12:00 PM
Free Career Survival Teleseminar

Janet Long, will discuss positioning yourself for career survival, increasing your odds when responding to web postings, dos and don’ts of presenting yourself to a recruiter and more. Janet Long, is president of Integrity Search, a national executive search firm dedicated to recruiting leaders and innovators in the fields of communications, human resources and marketing. Click here for more details and to register. (http://guest.cvent.com/i.aspx?1Q,M3,be15b57b-4880-4190-bcd5-fbf988a7ee6b)  (http://guest.cvent.com/i.aspx?1Q,M3,be15b57b-4880-4190-bcd5-fbf988a7ee6b)

Jan 28, 6:00 PM
How to Make Your Press Release Thrive Online

La Salle University Montgomery County Center, 4000 Chemical Rd, Ste 110, Plymouth Meeting, PA 19462

The words you choose and the formatting you apply when crafting your press release can determine whether you are lost or found in search engine results. Learn to build releases that appeal not only to readers, but search engines. You’ll pick up some general tips on search engine optimization (SEO). We’ll also show you how to maximize your chances of having your press release found, seen and shared with this how-to overview of Business Wire’s new FREE tool, the Press Release Builder.

Click here for more details and to register.  (http://guest.cvent.com/i.aspx?1Q,M3,014c68c6-394b-409b-99b4-13b8519e9cb6)

Jan 31, 10 AM – 12 PM
Networking Event in Doylestown
Saxby’s Coffee Shop

This is a casual get-together for all friends of IABC. This is a chance for informal networking with your colleagues at a small, local venue. Join us for a beverage and chat – this is a no-fee event and there is no needed to register. Your only cost is whatever you purchase to eat or drink.

Feb 7, 9:30 – 11:30 AM
Networking Event in Audubon
Panera Bread Company, 601 South Trooper Road, Norristown, PA 19403

This is a casual get-together for all friends of IABC. This is a chance for informal networking with your colleagues at a small, local venue. Join us for a beverage and chat – this is a no-fee event and there is no needed to register. Your only cost is whatever you purchase to eat or drink.

February 19, 6:00 PM
Taking Advantage of Social Media for Business
Exelon Generation, 300 Exelon Way, Kennett Square, PA 19348

IABC Philadelphia welcomes Ryan Lejbak, CEO and Co-Founder of zu.com communications in Saskatchewan, Canada.  At this program, you will learn how social media applications such as Twitter, Flickr, Facebook, USTREAM.TV and other interactive tools can be used as effective business marketing and communication resources. Ryan will discuss rapidly changing trends and how they affect business and will show practical applications of these tools and engage the audience in discussion around best business practices in the uncharted territory of social media. Click here for more details and to register. (http://custom.cvent.com/2318D5630F554644ABE80B867C38AD00/pix/1b4f335c056c4415a6682894066b967a.gif)

Feb 23, 12:00 PM
Free Career Teleseminar: Position Yourself for Success in Uncertain Times

When the music stops, how do you make sure there is a seat for you? In an environment of economic downturn and organizational shifts, you need to ensure that the contribution you’re making to your company or your clients is perceived favorably. This is a FREE teleseminar to IABC, CCM, and PRSA members. This teleseminar will be presented by Jan Thibodeau, ABC, Director of Consulting for Novations Group, Inc. (http://www.novations.com/index.html) where she assesses client needs and delivers solutions to help organizations develop competencies and achieve business results. Jan is the Past Chair of the IABC Research Foundation,
and she has served on the IABC Board of Directors. Click here for more details and to register. (http://philadelphia.iabc.com/upcoming-events/?event_id=7)

Registration for the 2009 World Conference Now Open

IABC’s 2009 World Conference will take place June 7 – 10 in beautiful San Francisco. Famous for its iconic landmarks, historic neighborhoods, cultural diversity and inimitable charm, San Francisco is also home of IABC’s international headquarters.

This year’s program lineup features diverse content with themes of renewal, energy and sustainability in communication, business and your career. Choose from seven conference tracks to build your own conference agenda—employee communication, marketing & brand, public relations, strategy & counsel, global trends, change management and communication leadership.

The stellar line-up of presenters at the conference includes Ernest Gundling, Ph.D., co-founder and co-president of Aperian Global, Tony Schwartz, bestselling author, and Robert Swan, polar explorer and environmental leader. The 2009 Gold Quill Awards gala will be hosted by Emmy-award winner Doug McConnell and will feature local San Francisco talent.

Register by January 31st to receive the following member rates. Fees will increase by $150 on February 1st.

Conference, Lunch and Gold Quill package: $1,210
Conference and Lunch package: $1,045
Regular Conference: $865

The preliminary conference program (http://www.iabc.com/wc/program.htm) and registration is now online on the World Conference (http://www.iabc.com/wc/) web site.

IABC Philadelphia – Your Jobs Connection

Job Seekers:  Did you know that the IABC Philadelphia website (http://philadelphia.iabc.com/) is constantly updated with fresh, local and sometimes exclusive job postings for great jobs in communications in our area?

Employers & Hiring Managers:  Did you know that IABC Philadelphia will post your communications-related job openings to our website for FREE?  With over 500 visitors to our website last month, we are your connection to a large pool of qualified communications professionals.  Email job postings to our VP of Career Development & Job Referrals Chair, Bill Seiberlich, at William.seiberlich@saint-gobain.com(mailto:William.seiberlich@saint-gobain.com).

Working on the Web
By Amy Blake

The most beautiful and informative web site in cyberspace is useless to you or your company if no one can find it on a search engine. Working in search engine optimization, or SEO, is a new career path option. Even if you aren’t going to be your company’s SEO expert, knowing how SEO works is an increasingly important skill.

According to a recent article by Patricia R. Olsen, in the January 10, 2009, New York Times, web development, marketing, and design are only part of the story when discussing web-related employment.

Driving Traffic to the Web as a New Career
What began with coding and content development then lead to Internet marketing as a growing field.  SEO began as an outgrowth of the marketing function. In order to have a successful site, most companies need to drive traffic to their sites. SEO is what companies use to create the road map or plan that will drive this traffic.

Nick Yorchak works at LeeReedy Creative, a public relations and advertising agency in Denver, as their search engine optimization director. Olsen quotes Yorchak as noting that “the name of the game in S.E.O. is search-engine ranking.”  He added that his job tasks such as identifying appropriate keywords for search engines like Yahoo or Google to home in on, and adding them to a Web site’s programming code. The article explains that, for example, if a used-car company has used search engine tactics, and an Internet user searches a phrase like “pre-owned automobiles,” its URL may appear prominently in the search results. This type of search engine strategy is called natural or organic, rather than a paid ad or sponsorship.

Olsen adds that Google’s search optimization starter guide, which can be found at google.com/support/webmasters, provides best practices for increasing a company’s ranking in queries. An explanation of the search results page is also provided.

…Working on the Web (Continued) (http://files.e2ma.net/26256/assets/docs/working_on_the_web.doc)

Want to know more about SEO? Read this recent posting (http://www.ravenwoodcreative.com/blog1/web-design/learn-the-basics-of-search-engine-optimization-seo/) titled The Basics of Search Engine Optimization on RavenWood Creative (http://www.ravenwoodcreative.com/index.html)’s blog Corvus (http://www.ravenwoodcreative.com/blog1/).
(http://www.arcadia.edu/)

IABC Philadelphia Members Support Arcadia University’s Student Shadowing Program

As part of IABC Philadelphia’s continuing outreach to PR/Communication students in the region, Jamie Snyder, of Arcadia University recently took part in a shadowing program. The following is her recap of her day. If you would like to help introduce students to our industry or know of students who could benefit from IABC Philadelphia student outreach program, please notify a member of the IABC Philadelphia board.

A Day in the Life
By Jamie Snyder

My name is Jamie Snyder, and I am the future of public relations.  Today, however, I am merely a public relations communications major at Arcadia University in Glenside, Pennsylvania. In other words, I am currently beginning the lifelong process of learning and honing my professional skills. The seemingly distant future, however, is hardly as far off as it may appear at first. That is precisely why I choose to participate in Arcadia’s sophomore shadowing program just prior to the start of my spring semester. My university connected me with IABC’s own Tim Ernst of RavenWood Creative and Bill Seiberlich of Saint-Gobain. Both men, along with various coworkers, were kind enough to take the time to meet with me during the course of their workday to provide me with valuable insight into
their unique career areas.

If a picture is worth a thousand words, a day in the life of communications professionals is certainly priceless. To Tim, Bill, and everyone else who helped to arrange the day: thank you once again for taking the time to speak with an aspiring public relations specialist. Your insights and advice will serve as fabulous stepping stones to what, I am sure, will be a fitting and successful career path.

THIS NEWSLETTER WAS DISTRIBUTED TO MEMBERS VIA EMAIL ON January 21, 2009.

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