The Product (Solutions) Marketing Manager will be part of the Solutions Marketing team which reports into the Marketing Strategy group. The Marketing Strategy group thinks strategically about the industry and business, to complement and inform Product Development, Product Management and Marketing Operations efforts by assessing market dynamics for certain technologies and services, conducting market segmentation and pricing studies and recommending product/service value proposition drivers as well as pricing.

The Product (Solutions) Marketing Manager is responsible for developing strategies to increase sales and market penetration of service offerings, understanding and communicating market dynamics and technology trends, tracking competitive landscapes, and developing key messaging and value proposition statements for use in both internal and external communications for the Business Continuity Management Software line of business within Availability Services.

Responsibilities:

• Serve as the Marketing functional team-lead / single-point-of-contact in support of the CTO and line of business General Managers on new product development efforts.  Ensure that product requirements reflect market and customer needs, provide guidance related to target market and recommend go-to-market strategies to optimize market penetration.

• Support go-to-market strategy development and integrated marketing campaign efforts for the Availability Services lines of business.  Includes the identification of services to be promoted, target market, special promotional offers and overall program management.

• Provide guidance and support to the Market Analysis team in the design and testing of bundling and pricing market research for existing and new service offerings.

• Track substitute offerings and competitors, competitive offerings and competitive pricing at the individual service level.  Understand competitive dynamics, market segmentation criteria and main market value drivers.

• Develop and communicate value propositions and key areas of differentiation, including quantifiable benefits, via the creation of both internal and client facing sales materials.  Support the Sales Enablement team in the creation of solution-focused external collateral and web site content.

• Interact with industry analysts (e.g., Gartner, Forrester) to understand emerging market trends and influences.  Incorporate findings to inform value proposition and go-to-market initiatives.

• Support Direct Marketing and Marketing Communication teams with messaging and positioning for marketing campaigns, media and public relations initiatives.

Qualifications:

• At least 7 years of experience in Product Marketing in the Software field required.

• Technology and market knowledge (competitors, market drivers, etc.) in cloud delivery model areas  as well experience in delivering Software as a Service a plus.

• College Degree preferred but will consider applicants with equivalent work-related experience with a minimum educational requirement of a H.S. Diploma or GED equivalent.

• MBA preferred; strong understanding of market and customer segmentation frameworks and hands-on experience with segmentation projects required.

• Strong understanding of both Direct and Channel Sales strategies and enablement needs.

• Demonstrable experience with key financial metrics and frameworks such as profit and loss, return on investment, forecasting and budgeting required.

• Strong written and verbal communication skills, including strong PowerPoint and Microsoft Excel skills.  Strong project management skills. Microsoft Project experience is a plus.

• Demonstrated strong performance in prior roles.

Working Conditions:

• Ability to meet the physical demands of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Interested candidates should send their resumes to fbiunno@kforce.com and state in the Subject line that you found this listing on IABC Philly’s website.