For this edition of the ABC bi-weekly, I wanted to share a couple of links to free resources.
How to master content that works as marketing
The first one is already available as a recording and you can log in to listen to it any time courtesy of Vertical Measures, an online marketing consulting firm.
It features Copyblogger Brian Clark who shares how you build an audience that builds your business.
How to master LinkedIn for marketing
The second is the first of a three part series of workshops on how to master LinkedIn for marketing, sponsored by LinkedIn and HubSpot, is coming up on August 8 at 2pm EST.
It features Scott Engelman, Director of Online Marketing at LinkedIn and Mike Volpe, CMO at HubSpot.
About the author: Valeria Maltoni, ABC is VP, Marketing, IABC Philadelphia.
How IABC Membership Makes You Smarter with Most Practice
If you’re in communications these days, you’re in luck.
Communicators have critical skills sets that continue to be in demand — form large organizations to startups, whether through digital media or the telephone, to one or to many, the power of an effective piece of communication makes a big difference in business results.
Now, with the emergence of social networks and direct to consumer outreach, you can take your career even further.
As you’ll see in a moment, IABC Philadelphia is much more than a mere professional association. It’s your gateway to a global network of professionals with experience in all the disciplines grouped under the communications umbrella. The local chapter serves communicators in the Greater Philadelphia area achieve three important objectives.
Let’s take a look at each of these objectives, and why they matter to you…