Chief Marketing and Public Relations Officer (CMPRO)

August 24, 2009 By Leave a Comment

Living Branches, a not-for-profit retirement living system in southeastern Pennsylvania, is seeking its first Chief Marketing and Public Relations Officer (CMPRO). The CMPRO will be responsible for the strategic development and execution of marketing and public relations programs for three campuses: Dock Meadows, Dock Woods, and Souderton Mennonite Homes (located in Hatfield, Lansdale, and Souderton, respectively).

The CMPRO will:

  • Report directly to the President/CEO
  • Serve on the Executive Leadership Team as an active participant in the strategic planning functions of the organization
  • Lead the work of marketing/admissions associates *Provide marketing advice and guidance to corporate and campus staff to ensure occupancy goals are reached and to ensure overall marketing effectiveness
  • Oversee communications, including publications and marketing materials
  • Be the liaison to the community at large
  • Obtain and evaluate market data
  • Develop the marketing plan for Living Branches and assure that it produces measurable results in meeting marketing objectives and revenue goals
  • Provide creative leadership to the marketing of Living Branches services
  • Ensure that the marketing team meets and exceeds key performance measures for the sales and occupancy of units

The ideal candidate will have:

  • Strong interpersonal skills, as demonstrated in prior work experience
  • A minimum of five years of marketing experience, preferably in continuing care retirement communities
  • Demonstrated experience with generating positive news coverage for previous companies/organizations
  • A Bachelor’s Degree in Marketing, Public Relations, or Communications or related field
  • A minimum of three years of supervisory experience
  • A knowledge of the local community surrounding Living Branches

We offer a competitive salary and benefits package. Learn more about us by visiting our websites at www.dockwoods.com and www.soudertonhomes.org. Contact Information: Sarah Reilley, 275 Dock Drive, Lansdale, PA 19446, careers@livingbranches.org Fax 215-565-2413.

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Public Relations Communications Intern: Lansdale, PA

March 7, 2009 By Leave a Comment

The Lansdale Center for the Performing Arts (LCPA), www.lansdalecpa.org seeks a PR/Communications Intern between March and August 14th, 2009. This individual would work directly with the Marketing Committee and Center management team.

Requested Qualifications:
- Able to work 20 hours per week
- Interest in the cultural arts
- Strong communications skills (written & verbal)
- Excellent writing and editing skills
- Integrated PR and marketing orientation
- Must be able to work independently and as part of a team
- Detail oriented
- Highly organized with strong follow-up skills
- Project management skills and multi-tasking skills a plus
- Experience in Microsoft Office, Excel, Power Point very helpful

Internship Functions:
- Write press releases and news alerts about Center happenings and Calendar of Events
- Distribute press releases/alerts via email using a segmented and multi-venue media list
- Maintain and continue to build the LCPA media list
- Follow-up press release/media alert distribution where appropriate with phone calls in order to improve media outlet placement rate
- Assist with the development of a segmented patron database for Email Marketing/e-blast distribution
- Maintain files of all press articles that appear in area publications and other media outlets
- Participate in meetings with various TV/cable, radio and print media companies where appropriate

Compensation includes a stipend.

Contact: Interested candidates should e-mail cover letter, two writing samples, resume and professional and personal references to: Anne Coutts., Business Manager, annemyann@aol.com. PHONE CALLS WILL NOT BE ACCEPTED!

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